MILLWALL are aiming to win the ‘EFL Innovation Award’ at the 2023 EFL Awards.
The prize is new for the 2022-23 campaign and looks to recognise a club for ‘a particularly outstanding or innovative piece of work’.
The Lions have been highlighted for their efforts to attract international supporters to The Den on matchdays, having launched their ‘Wallwide Membership’ at the end of March, costing £35.
The subscription offers fans exclusive benefits that make accessing fixtures more accessible, including loyalty points, discounts on tickets and stadium tours, as well as the ability to attend away fixtures.
Millwall welcomed 5,500 supporters from overseas in 2022, a rise of more than 2,000 in 2019, which was the last calendar year before the Covid-19 pandemic.
They have been nominated for the award alongside Championship rivals Norwich City and League One outfit Portsmouth. The winner will be announced at the EFL Awards show at the Grosvenor House Hotel in London on Sunday, April 23rd.
Photo: Millwall FC