A budget Poundland store opened amongst the boutiques and bistros of East Dulwich prompting some to brand it “reverse gentrification”.
While snobs were saddened the outlet had landed on Lordship Lane, most agreed it was good news for families struggling with the rising cost of living.
One Facebook user wrote: “Not everyone who lives in Dulwich is loaded and doesn’t have to worry about bills or heating their homes.”
In a tongue-in-cheek jab at snooty shoppers, Poundland offered “acclimatisation sessions” to “East Dulwich luvvies” worried about the new store.
MPs even discussed the controversy on the BBC Politics London show. Tory MP Theresa Villiers said: “What our high streets need above all else is footfall and shops like Poundland can really drive that!”