Understanding behavioural design is what will make great marketing.
Think about the basic concept of a sale, good customer service always works with your customer when buying. So, your concept of marketing needs to reflect this.
In today’s world, we are now living at the digital age, where we buy things online because of how things are now and have them delivered without having ever spoken to anyone. This is done through behavioural design. But the service industry works a little bit differently, Solicitors and Barristers still need to have interactions with their client/customer, yes, perhaps not face to face, but at least over the phone. However behavioural design is still needed and what we implement on our Hybrid Legal CRM.
We work with law firms throughout the year, helping to build a more client-focused practice. In today’s market, a client searches for true personal service and having the flexibility to see real time updates. This has been a continuous challenge on shuffling change for law firms.
Hybrid Legal CRM, from Tech ICS is a behavioural designed driven platform, that enables your law firm to connect with your customers like no other. It allows updates to being provided in real time, automating tasks in saving time and helping you deliver great service to your customers.
As a Lawyer you acknowledge in most matters, many tasks are repetitive between clients, and you need functions to provide updates to your client. This reduces inbound calls from the client asking for an update over time, hence saving time creating efficiencies. We have had law firms place phone and email banners, asking their clients to stop making repeated calls.
Our Hybrid Legal CRM, Tech ICS is focused to combine the end-to-end journey of the Lawyer and their client, providing functionalities to manage over time through one portal. At the end of this, the client is satisfied that they have received the service required, and you’ve received a positive review.
We believe a satisfied client is the best possible form of marketing, as once they review and refer, the quality of the referral in most cases, the next person takes up the service.
Many a time we fail to have a clear identity and focused targets when drawing up a marketing strategy. Our focus at Hybrid Legal CRM, Tech ICS is to help your firm take meaningful data such as where your lead flows are, what digital channel works, traction behaviour through workflows and help to create a realistic marketing plan.
We believe in ideas that can make an impact & here are some useful guides:
1. What previous plans supported your business growth and bring you to where you are now.
2. How have your previous marketing plans let you down and think about why it did not work.
3. In your area of law, identify your main competitors and understand their marketing channels.
4. Review the business practices where you are, what are the tractions and frictions to your sale process and how are services being delivered.
5 Now start thinking of positioning of where you would like to be placed, whether on social media, newspapers, billboards or any other type of placement.
Tel: 020 7237 3388