A Bermondsey bakery that was locked in a legal dispute with coffee giants Pret A Manger over a similarity in its name has backed down – at least for now.
The bakery formerly known as Bread A Manger is now called Bread And Macaroon, and the owners of the Blue market shop have changed the front hoarding after meeting Pret CEO Pano Christou.
The companies are in negotiations over paying for the cost of rebranding.
It comes despite one of the owners, Fouad Saber (pictured above), telling the News earlier that he was a “fighter” and that he would “fight this”.
Asked if he was disappointed, Mr Saber said this week:” No, not disappointed. It’s just a case of we don’t have the money to fight with them.”
Pret previously said that it was concerned about its brand being “diluted” by the tiny Bermondsey bakery, despite the fact that it has 550 locations, staffed by about 8,000 people, and was worth £1.5 billion when it was sold in 2018.