Travelodge is opening a new ‘luxury budget’ hotel next to Peckham Rye, featuring the King’s favourite bed brand.
The 52-room ‘Budget-Luxe’ branch, next to the Peckham High Street Post Office, aimed at “budget travellers”, will open this summer.
Its rooms will feature ‘lullaby artwork’, ‘stylish white decor’ and Sleepeeze beds – the Royal Family’s official bedmaker.
Poundland coming to East Dulwich branded ‘sign of the times’ and ‘reverse gentrification’
According to Travelodge, “Britain is now a nation of budget travellers”, and the new hotel “features all the low cost efficiencies… but with the added benefit of thoughtful, stylish design”.
On the website, it says a double room will cost travellers between £89.99 and £58.99 in its first week and £153.99 on its opening night.
People have been reacting to the announcement on Facebook. One user wrote: “I think this new Travelodge will be one of a few low budget hotels in Peckham.”
Another user, seemingly unhappy with local house prices, wrote: “Wonder if it will be cheaper to live in one!!”
One of the hotel’s standout features will be its “bespoke luxurious king-size Travelodge Dreamer beds” by Sleepeezee.
Since 1963, the company has had a royal warrant, confirming that the King has enjoyed taking a nap on their designs.
The new hotel got planning permission back in September 2017 which meant the Post Office next door was demolished and moved to new premises two doors down. The demolition of the old site freed up space for the Travelodge to be built.
Voted the world’s eleventh coolest neighbourhood in the 2019 Time Out Index, the new hotel reflects Peckham’s rising stock.
The branch is also meters away from the Aylesham Shopping Centre, which is set to undergo a highly-controversial redevelopment.
Controversial Aylesham Centre plans send shockwaves through Peckham
Peckham Rye is relatively underserved by hotels with just a handful in the immediately surrounding area.
The new hotel will be Travelodge’s third ‘Budget-Luxe’ addition to its portfolio of 80 London venues.
A Travelodge spokesperson said: “Budget-luxe is Travelodge’s new premium look and feel brand design. It is our most radical transformation to date and has been created in response to ever increasing expectations from customers.
“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”